Many businesses have joined the marketing game of using brand ambassadors (also known as brand reps) to help promote their businesses. They are able to do this for very little investment in marketing, which is why it is very popular among small businesses. It is so easy for moms with young kids to become a brand rep and you do not have to be a professional photographer to do it either! It’s less about having professional photos and more about having real life photos of kids using their products. So how do you become a brand rep and why should you? First lets start by looking at what it means to be a brand rep.
You might have seen celebrities sharing images on Instagram that promote big businesses like Blue Apron or Fab Fit Fun. They often ask followers to use their codes for a discount on the product. The celebrity is likely getting free products along with payment for their efforts based on the amount of followers using their discount code. What about small time people like us? Well, we also have an opportunity to do the same! It’s all about your social media following. The larger your following is, the better the compensation. The good thing is that you do not have to be a celebrity and you certainly do not have to have a large following to get started!
It’s typically much easier for moms with young kids to become a brand rep, even with little to no followers. In the beginning, you’ll want to pair up with small businesses selling handmade products for children and babies. This could be clothing, shoes, toys, etc. These businesses will likely offer you a hefty discount off the purchase of a product in exchange for photos of your kids wearing or using the products they sell.They might even offer free products. I will not work with a business as a brand rep where I am required to make a purchase unless I was already planning to buy from that company. This is why it’s important to work with businesses you have already bought from or have plans to purchase from. The larger your following is, the better chance you have of a company offering you free products. Keep in mind that they will expect to be able to use these photos on social media to promotes their products, so you have to be comfortable with photos of your children being shared online.
It is not uncommon for a business to ask you to follow certain guidelines. Most will ask that you share these images on your Instagram account and tag their business. Some will require you to send images within 4-7 days of receipt of the products. They might also ask you to share a discount code for your followers to use if they plan to buy. This lets the company track how many people are purchasing from your Instagram, blog, or other social media account. Many companies will then give you store credit based on the amount of purchases made using your code.
In the beginning, most moms will create a dedicated Instagram account specifically for brand repping because they want to keep it separate from the rest of their personal photos of their family. When you get started, do not worry about not having followers. Simply ask your current followers and friends and family to jump on over to your new account with the promise of lots of cute pics of their favorite kiddos. You will build your followers over time so don’t worry. Feel free to follow me @kelly.laramore and I will be happy to follow you back!
This will help you find businesses who are searching for brand reps. Do not get discouraged, it may take some time before you get your first gig. Once you get started, it will be easier to get noticed.
Practice taking photos of the kids and get photos posted on your Instagram account. Use hashstags and tag the businesses of the products your kids are wearing or using. For example, tag #targetstyle if your kids are wearing clothes from Target. You do not have to be a brand rep to tag a company or business. You will get noticed and get an increase in followers if you are tagging brands. Also, consider following other brand reps to get photo ideas.
You can find tons of businesses posting under the hashtag #brandrepsearch on Instagram. Most brand rep searches will be posted with simple instructions on how to apply. You can also find businesses that are searching for reps in Facebook groups like Together We Rep . You have to move quickly if you want to get noticed, especially if it comes with free products.
Tips from other brand rep moms:
I am so excited to share information on how to become a brand rep with all of my mom clients! It is a lot of fun and has the potential to get you a lot of free products! Comment below if you are inspired to start repping!
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Kelly Laramore is a St Louis maternity, birth, fresh 48, newborn, baby and family photographer and filmmaker serving the St Louis and surrounding areas and is available for travel worldwide
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